Beyond Your Wardrobe
Beyond Your Wardrobe (BYW) started from a simple observation of a women's wardrobe with plenty of items that are only worn once. This spawned a business
idea for a clothing rental system that consisted of the renting of high quality pieces in high demand for occasional use only for its customers.
From a fashion-conscious perspective, we wanted the branding for BYW to be feminine, clean and stylish. Armed with large and dedicated photography,
we created a website that allows the user to gain the best experience out of the rental process.